How to Style for Influence: Level Up Your Presence from the Inside Out with Yulia Seijkens

Have you ever wondered how much your clothes really influence the way people see you? In this episode, UK-based luxury fashion and image consultant Yulia Seijkens shares how style can be used as a strategic tool to shape your presence and authority. Drawing on a lifetime in show business, modeling, and performance from the age of six, she explains why what you wear is an unspoken language that speaks before you ever say a word. Yulia reveals why “luxury” isn’t about money or labels, but about intentionally leveling up your presence to match the goals and impact you want in life. If you’re a leader, executive, or high-impact professional who wants to be more influential in every room you enter, this conversation will change how you think about style forever.

Summary:

In this episode, Yulia Seijkens breaks down the difference between simply buying expensive clothes and strategically styling yourself to influence how others perceive you. She shares stories from working with high-net-worth individuals—including a Saudi prince—to show that money alone does not create presence or style. Instead, Yulia focuses on “styling from within,” aligning inner values, confidence, and identity with the outer image you present to the world. She explains how presence, energy, posture, grooming, and clothing all work together as a silent language that communicates authority, trustworthiness, and credibility. By the end of the conversation, listeners understand that true style is not superficial; it’s a powerful lever for business success, relationships, and personal influence.

Takeaways:

• Style is not just about looking good; it is a strategic tool that shapes how others perceive your authority and credibility.
• Luxury is less about how much money you spend and more about intentionally leveling up your presence to match your goals.
• “Styling from within” means your clothes and appearance should reflect a deeper inner transformation, not try to compensate for its absence.
• Presence is a combination of clothing, grooming, posture, movement, and energy—the “vibe” you bring when you walk into a room.
• Real beauty and powerful presence are rooted in inner values like kindness, courage, honesty, and compassion, which style can then amplify.

Best Quotes:

• I style them from within, and that inner version slowly starts to expand outside themselves.
• Style is an unspoken, silent language that tells people who you are before you say a single word.
• You can have all the money in the world and still not have style if your presence is not leveled up.
• People are always communicating a message with how they show up; the real question is whether they know what that message is.
• Real beauty comes from deep inside—from your smile, kindness, courage, honesty, and compassion.

Timestamps:

0:00 – Warm welcome, Christmas setting, and re-introducing Yulia

1:27 – Who is Yulia Seijkens and what is “Style to Influence”?

2:38 – Winning Best Luxury Consultant: what the award really means

4:07 – What makes luxury styling different in Yulia’s work?

4:47 – Leveling up presence vs chasing luxury labels

7:25 – Defining presence as a bridge from where you are to where you want to go

8:05 – Style as a strategic, silent language of influence

11:33 – Presence, “vibe,” and the difference between men’s and women’s energy

14:05 – Being the person who lights up the room when you walk in

15:00 – The message your style sends before you say your name

16:41 – Dressing to communicate confidence, knowledge, and authority

18:51 – Styling from within vs just buying a great suit or dress

20:27 – How costumes and clothing change behavior and identity

22:29 – When clients aren’t ready: openness, trust, and commitment to change

23:23 – Real beauty, core values, and the personal nature of styling

26:48 – Curious vs serious: why not everyone is ready to level up

31:21 – How style builds authority, believability, and trust

32:24 – A CEO client case study: a hair change that shifted her whole energy

35:41 – Yulia’s artistic vision: seeing the “after” version of her clients

37:01 – Can this skill be taught and scaled to a team?

38:45 – Final question and closing the conversation

Conclusion:

Style is not just what you wear; it is the story you silently tell every room you walk into. When your inner values and outer image finally match, your presence stops asking for permission and starts commanding attention. Yulia’s approach proves that influence is not reserved for celebrities and CEOs—it is available to anyone willing to level up from the inside out. The next time you choose an outfit, you’re not just picking clothes; you’re choosing the message you want the world to read about you. If you’re ready to be the person who lights up the room instead of the one people forget, this episode gives you the blueprint to dress for the life and impact you actually want.